27 August 2024
Etihad Museum: 2022 - 2024
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Alserkal Advisory was commissioned by Dubai Culture & Arts Authority to reposition the Etihad Museum as a site for dialogue, exchange, and experimentation. Beginning in 2022 and continuing until 2026, this project adopts a multifaceted approach, including interventions in the permanent exhibition, the creation of new media rooms for engaging with archival video content, and the launch of a large-scale festival. These efforts are complemented by a programme of exhibitions, talks, films, and interactive experiences programmed across three dynamic cultural seasons—Contemporary Histories, Living Legacies, and Future Echoes—covering expansive topics such as archaeology, architecture, motorsports, and contemporary culture. With a strong focus on exploring contemporary voices and perspectives on the UAE’s rich cultural heritage, the advisory has broadened public participation and enhanced the museum’s role as a vibrant cultural destination.