#ThisIsNotABuffet - Alserkal Avenue’s contemporary Arabic Iftar Ramadan 2016

17 October 2016

Alserkal Avenue to celebrate Ramadan with month-long contemporary Arabic Iftar. The unique programme will feature a creative culinary concept, community activities and traditional music.


This Ramadan, Alserkal Avenue will host #ThisIsNotABuffet - a community-focused, pop-up iftar that celebrates togetherness and community spirit during the Holy Month. The event, which will take place every night from the beginning of Ramadan until Eid, will be held in a custom-designed warehouse in The Yard. In keeping with the spirit of Ramadan, Alserkal Avenue will donate 5% of the revenue generated to charity.

To emphasize the idea that iftar is about togetherness and reconnecting with friends and loved ones, Alserkal Avenue will also run an Instagram campaign — #TogetherAgain — to spread themessage that time spent with family and friends should be cherished. To bring the community together again, family-friendly activities will be held throughout the month. Visitors will be able to enjoy trivia nights, board games nights, and music nights featuring traditional Middle Eastern instruments.

A bespoke menu has been created by Elements, offering a delectable range of contemporary Arabic cuisine. Patrons will be able to choose from two- and five-course menus ranging from AED 90 to AED 210. For those looking to break their fast with snacks alone, a tapas menu will also be available starting from AED 12.

To book a table and for information on corporate discounts, call +971 56 499 3061 or email iftar@elements.catering.

For more information on community activities, visit www.alserkalavenue.ae, or use the following hashtags and handles on Facebook, Twitter and Instagram: #AlserkalAvenue, @AlserkalAvenue, #elementscatering, @elementscatering


Alserkal Avenue

Alserkal Avenue is a vibrant cultural district in the Al Quoz industrial area of Dubai, and is home to a community of over 70 contemporary art galleries, visual and performing arts organisations, designers, home-grown and entrepreneur-led businesses, and community spaces across 500,000 sqft and 90 warehouses. Alserkal Avenue provides an essential platform for the development of the creative industries in the United Arab Emirates. As one of the region’s foremost destinations for contemporary art, and home to Dubai’s risk-takers, makers and wide-ranging creative communities, Alserkal Avenue provides cultural experiences for local, regional and international audiences through its extensive year-round programming. Alserkal Avenue is home to Concrete, a multi-disciplinary exhibitions space conceptualised and programmed by Alserkal, as well as the artist residency program of Alserkal’s non-profit, Alserkal Arts Foundation. Alserkal Avenue was established in 2008 by Alserkal following the visionary thinking of its founder, Emirati businessman and cultural patron Abdelmonem Bin Eisa Alserkal, who sought to cultivate a vibrant creative community and support cultural production in Dubai.


Elements is about stimulating your palate, evoking your senses, indulgence and being pampered. Through our combined 30 years of experience and knowledge, our desire is to provide clients with an attentive, personal and exhilarating dining journey. Our menus are inspired by influences connected to nature, respect for the seasons and traditions — all in the overall search for perfection.