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Events Executive

Closing date
Job ID
Wednesday 31 July 2024
Alserkal Avenue

Alserkal is a socially responsible and forward-thinking cultural enterprise dedicated to developing sustainable models for homegrown initiatives with a commitment to nurturing alternative ideas and impactful research with regional relevance. Founded in 2007 by Emirati businessman and patron Abdelmonem Bin Eisa Alserkal, Alserkal is renowned for its ground-breaking artistic productions, experimental approach and for the creation of culturally meaningful spaces that inspire and shape communities. Alserkal has three primary areas of activity: cultivating a creative economy in Dubai and building a collaborative network of civic-cultural institutions through its renowned cultural district, Alserkal Avenue; providing advisory services to public and private sector entities; and, supporting public artist commissions, residencies, research grants and educational programmes through its non-profit, Alserkal Arts Foundation.

Alserkal has transformed the cultural landscape of Dubai and the UAE through the creation of a thriving, region-specific community of over 70 contemporary art galleries, visual and performing arts organisations, designers and entrepreneur-led businesses at Alserkal Avenue, providing an essential platform for the development of creative industries in the region.

Alserkal utilises its collective expertise in arts initiatives and cultural production, heritage creation, community building and engagement, as well as urbanism and planning for creative industries, to guide public and private sector entities in developing sustainable and responsive business models.

Essential Functions & Objectives

The Events Executive focuses on contributing to the commercial success of Alserkal Avenue through managing commercial accounts looking to host events across Alserkal’s event spaces. This includes supporting the Events and Brand Activation team on addressing commercial space rental inquiries, developing commercial proposals, business development, supporting to deliver partner and Alserkal branded events and sponsorship. The role is responsible for ensuring that all inquiries and administrative requirements related to events and sponsorship at addressed at the highest quality.

This full-time position reports directly to the Events Manager

Key Responsibilities:

Events Executive | Commercial Clients, Partnerships & Events.

The Events Executive assists in the delivery of a strong schedule of year-round commercial activations with special partners, geared towards increasing Alserkal’s profitability.

  • Support in the development of Alserkal’s events space pipeline.
  • Respond to all incoming event inquiries in a timely manner (via phone call, email or in person).
  • Conduct tours and site visits of Alserkal’s commercial event spaces for potential clients, always ensuring a seamless client experience.
  • Support the delivery of a strong A to Z events management offering through booking suppliers, budget management, cash settlements, execution etc.
  • Ensure Alserkal’s brand guidelines are clearly communicated to Alserkal’s clients.
  • Foster existing client relationships for repeat business.
  • Manage all client debriefs, with input from the Events and Sponsorship team to develop and enhance Alserkal’s client experience at all times.
  • Manage client briefing sessions and serve as a liaison between the client and Alserkal’s internal team functions such as compliance, support staff, marketing, leasing, programme etc.
  • Managing high-profile clients on their own, supporting on-site visits, and technical meetings and working with them to ensure production schedules are met for set up and dismantling as well as the smooth running of the event.

General day-to-day

  • Update and upkeep of general proposals and presentations and constant checkups on the website.
  • Create and manage Alserkal’s commercial contracts and any relevant administrative documents for space rental and brand activations.
  • Assist with business development that adds new clients to the Alserkal database and helps build pipelines.
  • Own the schedule for Alserkal’s commercial events calendar by blocking out dates and spaces on the shared AA calendar.
  • Ensure all commercial client leads are logged onto Salesforce/ CRM system, alongside continually managing, updating and populating client database.
  • Archive and organise all contracts, invoices and client information accordingly.
  • Manage and take ownership of gifting ideas, acquirement and budgeting for Special Projects’ team clients/partners.
  • Server document control
  • Obtaining all necessary permits and applications for Avenue Events

Owned Events and programmes

Start to support the management of Alserkal Avenue’s annual (outside of QAF) schedule of owned events, to ensure they are successful in the audiences they attract and the reputation that they reinforce of Alserkal Avenue as the region’s primary arts and culture outpost from time to time.

Required skills + experience

  • 2 years’ experience in a fast-paced, high-volume environment in a related field
  • Educated to a Bachelor’s degree level or equivalent and holding relevant professional qualifications.
  • Excellent organizational and administrative skills
  • Excellent budget-keeping and reporting skills
  • Excellent writing and communication skills
  • Excellent interpersonal skills and ability to work effectively as part of a team
  • Self-motivated, with the ability to work within an ambiguous constantly changing environment

Position type and expected hours of work

This is a full-time position. Days and hours of work are Monday through Friday, from 10am to 6pm. Saturdays, Sundays and overtime might be required during intense periods and/or during special projects and events.

This job description summarises the main key responsibilities of your role but there may be other reasonable requests made and other responsibilities included from time to time.

Apply at with 'Events Executive' in the subject line.