Part of What the Food 2023
3 PM | Join us for a talk with Frying Pan Adventures
Frying Pan Adventures is the brainchild of two sisters, Arva and Farida Ahmed. They grew up in Dubai during the 80s and made a commitment to preserve the foods, stories and community feel of a city that has witnessed incredible change through our lifetime. Their team of longtime locals loves exploring, researching and storytelling as much as they do eating—and they’re always hungry for new ways to rediscover the city we call home.
Their 3 to 4 hour walking food tours and custom-tailored food events in Old Dubai are a favourite not only with discerning visitors to Dubai but also to many residents, both old and new. They have curated their tours for people whose curiosity and open-mindedness leads them through doors that most tourists and even resident expats may not open.
Expert foodie Arva Ahmed is the co-founder of Frying Pan Adventures, Dubai's only dedicated food and culture tourism company. Set up in 2013, she was driven by a hunger to show people the more down-to-earth side of the city she grew up in. With no formal background in tourism, she used her consulting experience to create a market for innovative food tours. Along with her team at Frying Pan Adventures, she also hosts UAE's first-ever dedicated food podcast, Deep Fried.
Moderated by Mohamad Akkaoui
Mohamad Akkaoui is a Partner at Dukkan Media, a leading cultural consultancy in the Middle East, and co-host of the Dukkan Show. Prior to joining Dukkan Media, he spent six years as the brand manager for Nike's sports branding and marketing in the region, and over 10 years with the Red Bull brand and performance marketing teams.
Akkaoui is a creative strategic thinker and a skilled storyteller, who thrives on new challenges and values education throughout his journey. He strongly believes in finding the right insight that leads to impactful campaigns and delivers the right experience to the consumer through a 360 OmniChannel approach. Every piece of content created at Dukkan Media contributes to the larger culture and creative economy of the UAE.
As an insight nerd, Akkaoui holds the belief that "It all starts and ends with the culture and the consumer" and "Your team is a mirror of yourself", and You live you Learn You Lead , are three principles that he embodies in everything he does.
Akkaoui strongly believes that the best way to showcase one's culture, upbringing, values, and good taste is through food. His family has always been in the F&B spectrum, with food concepts in Lebanon and the UAE. They have created Atyab Manoushe in Abu Dhabi since 2002 and the recent pop-up brand Akhu Manoushe in Dubai.
Hear more on Sunday, May 7 2023 at 3PM at Warehouse 46, Alserkal Avenue.
Frying Pan Adventures is the brainchild of two sisters, Arva and Farida Ahmed. They grew up in Dubai during the 80s and made a commitment to preserve the foods, stories and community feel of a city that has witnessed incredible change through our lifetime. Their team of longtime locals loves exploring, researching and storytelling as much as they do eating—and they’re always hungry for new ways to rediscover the city we call home.
Their 3 to 4 hour walking food tours and custom-tailored food events in Old Dubai are a favourite not only with discerning visitors to Dubai but also to many residents, both old and new. They have curated their tours for people whose curiosity and open-mindedness leads them through doors that most tourists and even resident expats may not open.
Expert foodie Arva Ahmed is the co-founder of Frying Pan Adventures, Dubai's only dedicated food and culture tourism company. Set up in 2013, she was driven by a hunger to show people the more down-to-earth side of the city she grew up in. With no formal background in tourism, she used her consulting experience to create a market for innovative food tours. Along with her team at Frying Pan Adventures, she also hosts UAE's first-ever dedicated food podcast, Deep Fried.
Moderated by Mohamad Akkaoui
Mohamad Akkaoui is a Partner at Dukkan Media, a leading cultural consultancy in the Middle East, and co-host of the Dukkan Show. Prior to joining Dukkan Media, he spent six years as the brand manager for Nike's sports branding and marketing in the region, and over 10 years with the Red Bull brand and performance marketing teams.
Akkaoui is a creative strategic thinker and a skilled storyteller, who thrives on new challenges and values education throughout his journey. He strongly believes in finding the right insight that leads to impactful campaigns and delivers the right experience to the consumer through a 360 OmniChannel approach. Every piece of content created at Dukkan Media contributes to the larger culture and creative economy of the UAE.
As an insight nerd, Akkaoui holds the belief that "It all starts and ends with the culture and the consumer" and "Your team is a mirror of yourself", and You live you Learn You Lead , are three principles that he embodies in everything he does.
Akkaoui strongly believes that the best way to showcase one's culture, upbringing, values, and good taste is through food. His family has always been in the F&B spectrum, with food concepts in Lebanon and the UAE. They have created Atyab Manoushe in Abu Dhabi since 2002 and the recent pop-up brand Akhu Manoushe in Dubai.
Hear more on Sunday, May 7 2023 at 3PM at Warehouse 46, Alserkal Avenue.