Interactive By Design: Lessons From Games To Film

We’re in a golden age of narrative experimentation—where blockbuster games rival cinema in emotional depth, streamers become real-time directors, and memes travel faster than marketing. From the cinematic ambitions of The Last of Us to the chaos of Twitch streams and TikTok trends, storytelling today is hybrid, participatory, and fast-moving.

This panel explores how brands, creators, and producers can build immersive worlds while staying agile, and how to design content for culture, not just campaigns.

Panelists:

• Sameer Suri, Creative Director at Serviceplan Middle East

• Omar Kishk, EMEA Product Lead at Riot Games

Moderator:

• Helmi Abdalhadi, Senior Marketing & Partnerships Manager at Tencent