Interactive By Design: Lesson From Games To Films

Join electriclimeº for a conversation on how games, platforms and emerging tech are reshaping rules of branded content and narrative storytelling.

In a golden age of narrative experimentation, blockbuster games rival cinema in emotional depth, streamers become real-time directors, and memes travel faster than marketing. From the cinematic ambitions of The Last of Us to the chaos of Twitch streams and TikTok trends, storytelling today is hybrid, participatory, and fast-moving.

Moderated by Helmi Abdalhadi, Senior Marketing & Partnerships Manager at Tencent, the panel explores how brands, creators, and producers can build immersive worlds while staying agile—and how to design content for culture, not just campaigns.