Part of What The Food
With the title taking its cue from director Spike Lee's groundbreaking film, this workshop will continue Shannon's Rewilding The Kitchen exploration of rice's significance as the backbone of the global agricultural economy and diets and how cultural shifts can influence corporate marketing and branding strategies. Using imagery from marketing campaigns for Uncle Ben's Rice as a singular example, the workshop will show one brand's marketing evolution and how it responded to political and cultural shifts.
About
She is the Community Relations Manager at Alserkal Avenue, with professional experience at arts and cultural institutions and corporate business environments. She holds a BA degree from Smith College in Northampton, Massachusetts. In 2011, she managed the region's first and most extensive exhibition on contemporary African art titled As It Is! Contemporary Art from Africa and the Diaspora, a four-part exhibition at Mojo Gallery, Dubai, featuring the works of 24 African artists. An alumna of Campus Art Dubai's inaugural cohort, her CAD exhibition on the aesthetic of funk titled Chaos into Clarity: Re-possessing a Funktioning Utopia was selected and presented at Sharjah Art Foundation. By way of Arizona and New York City, she and her family have lived in Dubai for many years. Most recently she was a participant in Rewilding the Kitchen , an experimental culinary project curated by Nahla Tabba.
Image: Shannon Holden at Rewilding the Kitchen