Alserkal Avenue
Alserkal Avenue is hitting pause on the endless scroll of social media and has cleared its Instagram to make space for slower, deeper engagement. Alserkal Avenue’s feed transforms into a platform for storytelling, experimentation, and personal reflection as four artists and a collective present their work in the digital space.
Coming from diverse geographies and varying artistic disciplines, the artists reflect on the question: how can a highly commercialised social media platform be explored as a genuine artistic medium and form?
Each week, a new voice steps onto the ephemeral ‘stage,’ sharing newly commissioned work that reflects on their artistic practice, archives, and ongoing explorations. Between each artist’s series of work, the feed clears once again.
At a time when social media often overwhelms, this is an attempt to mindfully and creatively engage with the medium, allowing meaning and care to emerge from the noise.
Join the conversation @alserkalavenue and be part of a feed that both speaks and listens.
Featured Artists
Zahra Al-Mahdi (b. 1989) is an artist, writer, musician, and filmmaker. She is known for collage work using ink sketches layered over photographs, animation on live action, and installations that deal with dissected anatomical figures. Her more notable works are her debut graphic novel titled We, The Borrowed (2016), an online mockumentary miniseries titled Bird Watch (2017), and the online series "Haltooma" (Complaint) on social media platforms.
Joel Sakkari is a Bangalore-based artist and producer known for crafting beats that blend the nostalgic charm of retro sounds with samples from South Indian cinema. His music moves fluidly between lo-fi, Boom Bap and ambient textures, creating a soundscape that feels both rooted and futuristic. A frequent collaborator, Sakré has worked with artists across genres, bringing a unique, cinematic edge to each project.
Spencer Chang is an artist, engineer, and toy maker interested in the play, creation, and care that emerge from our relationships with and through technology. Their practice—spanning internet environments, interactive sculpture, and creative infrastructure—reconstructs technology from a tool of institutional oppression into a medium for communal flourishing.
These works leverage whimsical intimacy to interrogate our systems, invite active imagination to reinvent them, and finally, equip us with the means to do so. Always attempting to connect art to everyday life, their tools, games, and spaces question what websites are, who we can be through the internet, and how technology might become a public good.
The Camelia Committee (Mira Adoumier, Carine Doumit and Nour Ouayda) share fragments of their world through a constellation of five capsules that reveals various ways in which image, text and voice intertwine in their work.
Mira Adoumier is a researcher, filmmaker and visual artist. Carine Doumit is a film editor, writer and researcher. Nour Ouayda is a filmmaker and film programmer. Together, they form The Camelia Committee, exploring the multiple relationships between image, text, voice and sound, through writing, filmmaking and film programming.