Alserkal Avenue has teamed up with Wayout, an innovative water-tech company (who launched their first system in the UAE in the Avenue in May 2023) to launch the “Plastic Free Drinking Water” campaign. Single-use plastic bottles will be prohibited throughout the two-week initiative, where designated collection points will be set up along the avenue. Refillable bottles will be available in Wayout’s showroom in Warehouse 56, and the collected plastic will be weighed and recycled to provide tangible data on the campaign’s impact.

Every minute worldwide one million single-use plastic bottles are sold, and a staggering 12 million single-use plastic bottles are purchased daily in the UAE. Wayout produces systems for local production of drinking water with a minimal eco-footprint. A single Wayout system produces up to 20,000 litres of mineral water daily – enough to provide 10,000 people with their daily need of drinking water – while at the same time preventing up to 13 million plastic bottles and 1,400 tons of CO₂ from entering the ecosystem yearly. In the UAE, on average 500 single-use plastic bottles are used per person annually.

As part of the campaign, Alserkal Avenue and Wayout introduce three pilot projects with Avenues enterprises, including Le Guepard, Carbon 12, and Chalk, contributing to the district’s commitment to sustainable practices by serving plastic-free drinking water, locally produced in Alserkal by Wayout.


30 November - 13 December