We are leaders in the development of bespoke concepts from ideation to execution, curation of art-led experiences, cultural consulting, event management, and exhibition design. This is done in partnership with clients across the jewellery, automotive, luxury, fashion, and tech industries.

With our state-of-the art security systems and operations, we guarantee the protection of a brand’s identity and confidentiality at all times.

We curate your brand’s journey by building on Alserkal’s extensive local, regional, and global cultural network. Our long-term and imaginative strategies consider your brand’s multi-dimensional layers, and tell your story through unique propositions, including bespoke cultural programming, knowledge exchange, and educational programmes.

Concept Ideation

Our concept ideation and holistic strategic propositions challenge conventional marketing, and allow your brand to engage with markets and build consumer loyalty in an original and alternative way. With our strong regional experience, we build strategic propositions in line with your brand that have relevance and impact on audiences across the GCC.

Alserkal conceptualises and supports your brand’s vision through: Art/design commissions, Publishing, Performances, Panel discussions, Exhibitions, Workshops, VIP experiences.


Event Management

Building on years of event management expertise, Alserkal has become a hallmark of excellence, working with brands whose vision and ethos align with Alserkal’s. With our loyal supplier network, Alserkal continues to conceptualise, create, and manage bespoke events and exhibitions, designing exceptional experiences for your guests from A - Z. We provide services that are tailored to your needs, from concept creation to completion.

Key support through: Concept creation, supplier liaison and negotiation, production management, guest list management and budget management.

Client Portfolio

Over the last five years we have built and nurtured a stellar portfolio of clients, spanning the corporate, luxury, technology, and lifestyle industries. Browse through our gallery to view some of the exceptional events and experiences we have hosted with our valued clients.