Founded by Mia Pereyra, I AM is the result of a decade-long journey through the fashion world first as a model, then as a creative. With roots in Argentina and raised in a home full of art and expression, Mia developed a strong sense of aesthetics and a deep understanding of how clothes move, fit, and make people feel. After years in front of the camera, Mia chose to shift her perspective creating a brand built not just on style, but on self-discovery. This new chapter of I AM is about peeling back about removing the excess and letting the essence come through.

The pieces are oversized, modular, and multi-use designed to be mixed, reinterpreted, and lived in. Masculine and feminine lines meet in harmony. The materials and silhouettes let the wearer lead not the clothes. I AM is made for the modern woman: confident, intentional, and effortlessly bold. She chooses quality over quantity, wears comfort as strength, and expresses her identity not loudly, but with quiet conviction. This is not just fashion, it's a reflection of who you are, without the noise.