Exhibition
August 10, 2021–September 15, 2021

NFT | IRL

August 10, 2021–September 15, 2021 | Part of Current Exhibitions

NFT | IRL forms a response to the rapidly changing landscape of art and creativity. By closing the gap between the two worlds, Firetti and MORROW are aiming to make NFTs more accessible to those in the real-life sphere.

Starts August 10, 2021

Ends September 15, 2021

Venue Firetti Contemporary

Warehouse 29

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Kadara Enyeasi, Kusama's Dream / Obliteration, 2021

Firetti Contemporary and MORROW collective announce NFT|IRL a forthcoming group exhibition where NFT (non-fungible token) artworks and their physical counterparts will be exhibited side by side. This is the first of its kind exhibition in the region. It merges the digital and physical worlds and aims to build bridges between crypto art and traditional or IRL (in real life) art.

MORROW collective is the leading NFT partner for galleries and they are NFT curators. With MORROW, Firetti Contemporary have produced a series of NFTs from a selection of their artists, which are hosted in the MORROW gallery in the virtual reality platform called Cryptovoxels.

By representing both established and emerging artists from all over the world, Firetti Contemporary strives to build a multidisciplinary art space with a strong identity to an international platform. Bringing together like-minded individuals and pioneers of the artistic and expressive future, the gallery assembles a dynamic curation of works that encourage the importance of individuality as well as establishing collective alignment.

NFT | IRL forms a response to the rapidly changing landscape of art and creativity. By closing the gap between the two worlds, Firetti and MORROW are aiming to make NFTs more accessible to those in the real-life sphere. The exhibition will consist of digital NFTs, displayed on screens next to the physical works. Audience members will also have access to augmented reality and VR, through innovative tech platforms installed in the exhibition.

Mara Firetti, Founder and CEO of Firetti Contemporary, says: “The emphasis of this exhibition is to shine a light on the technological developments within our field, whilst at the same time hosting a high quality, curated and impactful exhibition. NFTs are already changing the way that art is bought and sold and, as we move towards the future, where this will be increasingly mainstream, it is important to embrace these changes.”

In line with Firetti and MORROW’s combined sustainability ethos and values, the exhibition will operate at net zero carbon, with all emissions offset through the website: offsetra.com.

The exhibition will be highlighted on the CNN TV programme Global Gateway, which will be aired internationally on July 12th, 2021 and available to view on the website from that day.

The participating artists include: Ahmed Emad, Kadara Enyeasi, Irvin Pascal, Josh Rowell, Helidon Xhixha and Fatiha Zemmouri

NFT | IRL marks the beginning of these artists' journey into crypto art. Their works bring forth themes ranging from war and conflict to freedom and social change. Their styles range from abstract to figurative and ensure substance and narrative, bringing compelling stories from around the world into one space. Art is not only about beautiful aesthetics; art can also change lives offering new perspectives for each and every viewer.

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