SWEY is a UAE based eyewear brand inspired by the region's new wave of creative expression. Founded in 2021 by a member of the Dubai community, SWEY pushes boundaries with a disruptive and innovative attitude.
The brand depicts culture through a unique lens and is now bringing their vision to life in Alserkal Avenue. The collective's space will take inspiration from a grunge, brutalistic aesthetic, located within a refurbished second-hand container. A true embodiment of the brand’s persona, the pop up store aims to bring to life a raw and bold environment, where the creative community can gather to experiment with the SWEY point of view.