We’re not just about making the best matcha… blu is a company that wants to make matcha fun and accessible, as well as part of everyone’s morning routine.

Back in 2020, we saw the need for premium quality matcha in the Middle East. We are the Matcha Pioneers in the bustling city of Dubai, curating the finest quality Japanese matcha to satisfy your taste buds and nourish your soul. After working around the globe in hospitality for a collective of 35 years, our two founders, Robby & Ash, came together with a plan to take over the matcha world.

Our obsession with all things matcha knows no bounds and we’re here to share the love with you. From its vivid green color to its herbal flavor, matcha brings a dazzling spectrum of health benefits. It’s not just a drink; it’s a lifestyle choice that keeps you going, day in and day out.